Polly Campbell:

 

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Restaurant News, Restaurant Reviews

Burgers on wheels

Posted by pcampbell January 14th, 2010, 5:30 pm

Bad blogger! Bad, bad blogger. You’re supposed to take a picture of everything you eat before you eat it, don’t you know that?

I have a hard time with this basic tenet of food blogging, because when I see food, my first thought is eating the food, not taking a picture of it.  I will be polishing off the last few crumbs of some delicious apple crisp, say, and think to myself this would make a great blog post and realize that anything photographable has already been consumed. .. .

I do have one  photo for this post: (I realize that the fact that it is overly large does not make up for it picturing no food) Description: burgertruck

The Cafe de Wheels has been parking in a lot on Main St. between 8th and 9th, near the Courthouse. and I got there today. I got :

Which added up to $16. The burger was great–the meat was juicy and thick, the onion marmalade was delicious, the bun was big, soft enough to get your mouth around. It was all wrapped up in foil, so by the time I got back to the office with the fragrant paper bag, it had steamed and softened a little. Definitely up there. worthy of being added to the list people throw around in burger debates.   A friend (native Floridian) ate the pressed Cuban on a Cuban bun,  and she especially noted that the pork roast was not dry, as it often is. The sweet potato fries were cut very thin, so they were nice and crispy (those I ate on the drive back to the cubicle.) The apple crisp was a really nice surprise–baked in a little foil cup, it was mostly apples, with a crumbly sweet topping. I could have asked for a spoonful of cream on the top, but I neglected to do so. . . .

You can see on their web site where they are at any moment. They’re at the 9th and Main spot most days, and then move up to Clifton around dinner time, and then hit events on the weekends. I think they’re doing a great job (It wasn’t super-speedy–I’m glad I waited until the temperature got above zero.)

Description: Cafe de Wheels (MOBILE CART) on Urbanspoon
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< Return to Food on the move

Food on the move

Tacos, burgers, pizza - all kinds of tasty treats take to the streets

By Lori Kurtzman

Description: Food on the move

Is the growing number of food trucks and carts in Cincinnati a sign that we're getting lazy? That we are so sedentary and tied to our offices that we need the meals to come to us?

Who knows. And when the food is this good, quite frankly, who cares.

The trucks and carts that began popping up on the streets of Cincinnati in late 2009 are bringing us some delicious stuff - juicy burgers and sweet potato fries, tacos stuffed with melt-in-your-mouth pork and gelato that includes the flavor Dark Chocolate with Cabernet Sauvignon.

Drool.

We sampled the dishes at the most prominent trucks - Café de Wheels and Señor Roy's, which serve lunch Downtown nearly every day - and will share our opinions below. As for the rest of the trucks and carts? Well, you can check them out for yourself. Read on to see where to find them.

 

Trucks

Café de Wheels
Owner:
Tom Acito
Operated since: December 2009
Where to find it: Weekdays at Court and Vine streets, Downtown. Other times near Mica 12v, 1201 Vine St., Over-the-Rhine; by Fries Café, 3247 Jefferson Ave., Clifton; or at various events happening around town.
How to find it: Twitter
@burgerBgood; Café de Wheels on Facebook; www.cafedewheels.com
The food: Carnivores, do yourself a favor and order the juicy Wheels burger ($5), which comes with cheese, tomato, lettuce, mayo and a balsamic onion marmalade. This burger stands among the best in town - you'll dream about it afterward. The sweet potato fries ($3) are a simple, crisp accompaniment. Vegetarians can opt for a couple of sandwiches, among them the Mt. Healthy ($6.50), a rich, earthy-tasting homemade veggie burger of rice, beats, beans, mushrooms, onion, carrot and egg.

Not in the mood for a burger? Try the grilled cheese or crispy chicken sandwich, or pick up the tasty Cincinnati Cuban, which comes loaded with pork, ham, Swiss cheese, grilled onions, pickles and mustard.

Everything is made fresh to order, which can mean you'll wait several minutes for your food. But it'll be worth it.

Most popular item: The Wheels burger. And there's a reason. You'll see.

 

     


 

Review: Cafe de Wheels (Wine me, Dine Me)

by julie on May 19, 2010

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Description: Cafe de WheelsCafe de Wheels is the granddaddy of food trucks here in Cincinnati– it’s probably the best-known and certainly the most established.  They, like yesterday’s Senor Roy’s, use Twitter and Facebook to communicate their locations.  They have a few regular hang-outs: the School for the Creative and Performing Arts, outside of Fries Cafe, outside of Below Zero, and the corner of 12th and Vine, which is where I found them one day after having a cocktail at Senate.  That evening was originally going to involve a trip over to ForkHeartKnife, but considering every time I’ve walked past them on 12th I’d already eaten dinner, I realized that ForkHeartKnife could wait (sorry, ladies): there was a Cuban in my future.

You can’t miss the big, black truck, nor their newly acquired yellow chairs and tables.  You also can’t miss the line– there is always a line, whether it’s 2 or 3 people, or halfway down the street.  They’re obviously doing something right– plus, it always smells amazing.   Terry and I each picked up a sandwich:  for me, a Cuban, which is easily a favorite, but hard to come by around here, and for Terry, a burger.  We split an order of sweet potato fries.

Description: Cafe de WheelsThe burger is substantial– topped with American cheese, a “special mayo”, mustard, lettuce, and grilled balsamic onions.  It was juicy, about a medium in doneness, and extremely flavorful.  Now I know why this truck always has a line.  The burger really is something special, and at $6, pretty affordable.  The sweet potato fries were particularly good– cut thin and flat, so they were extra crispy, with just a bit of softness in the middle.  Delicious– you don’t need to dip them in anything, they’re that good.
Description: Cafe de WheelsThe Cuban was equally as good– ham and roast pork, Swiss cheese, mustard, more of those delicious balsamic onions, all pressed in a crusty roll.  It’s about as close to an authentic Cuban as you’ll get in town (Liz agrees), though the pork was just a bit on the dry side, but incredibly flavorful.  No matter, the combination of flavors– the balance of rich, sweet, sour and savory is almost magical.  I don’t know if I can bear to order anything else.  It’s that good.

They’re also adding items to their menu constantly– they’ve just added barbecued pork, which they’re using as a topper on a burger (my arteries harden at the thought, yet I want to try it…) and on their fries.  Top it with cheese sauce and you have Southern poutine (that idea’s free, Cafe de Wheels).

If you want to find them, it’s best to follow them on Twitter.

Description: Cafe de Wheels (Food Truck) on Urbanspoon

 




 

City Beat,  March 29 2010

Cincinnati’s New car Smell

Café de Wheels

Description: 11urbanlife_Carte_de_Wheels.jpg

Tom Acito and Mike Katz picked a tough time to start an outdoor food truck concept: the coldest winter in recent memory. Still, their Café de Wheels has quickly warmed local hearts and filled local stomachs.

The truck works mostly lunch-time hours downtown, usually in the parking lot at Walnut and Court streets and then at the School for Creative and Performing Arts construction site. They’ve booked a happy hour gig Fridays at 4:30 p.m. at Fries Café in Clifton and can be found at Final Friday in Over-the-Rhine, Bockfest and other special occasions.

“We’ve served between 30 — ouch — to 180 — getting there — meals a week,” Acito says. “Good weather makes a huge difference. We’re still not up to a full day, three shifts, since we’re a staff of two. We’re working on increasing our hours to be able to do breakfast through dinner and late nights Friday/Saturday.”

The truck’s most popular dish is the Wheelsburger, with the Cuban sandwich, veggie burger and Katz’s soups and Texas chili close behind. Acito says new menu items are coming, including the Portabella Philly, “basically a Philly cheesesteak made with portabella mushrooms and a secret twist served on a Shadeau hoagie.”

Find out where Café de Wheels will be each day via their Web site (www.cafedewheels.com). You can also place an order there for Acito and Katz to cater your next party.

Showing newest 10 of 30 posts from May 2010. Show older posts

Showing newest 10 of 30 posts from May 2010. Show older posts

 

 


 

Citybeat,

(…the world according to 5chw4r7z)

The best thing I ever Ate
 Wheels Burger at Café de Wheels

Bob Schwartz

I always say life is all about the story, so how about one of the best things I’ve eaten along with a story?

It was a cold January day, a day off. What to do for lunch? Something that’s not open in the evenings for sure, Cafe de Wheels (www.cafedewheels.com)? Yes, the new food truck running around Cincinnati that everyone had been talking about.

Description: 11bob_schwartz_cafe_de_wheels_CK_1.jpg

It was cold, I mean real cold out, but Erin Marie and I walked up and ordered our food, a couple burgers and sweet potato fries. About 10 minutes later, food appeared out of the side of the truck like manna from heaven, and we dug in.

The burger was made just as they should be, packed together just enough to keep it from falling apart while cooked, a Niagara Falls of flavor just explodes in your mouth. As I contemplated the taste and texture, I looked around and took in Central Parkway and its surrounding buildings.

Then, just like that we were done, cold, shivering and content, we walked back home.

Bob Schwartz has been blogging about and boostering for city life in Cincinnati at 5chw4r7z.blogspot.com since 2007.


 

when in Rome, or OTR as it was

In Italy they sit alfresco at little cafe tables, gabbing and nibbling on food, neighbors walk by chatting and sometimes stop for a moment.
Wait, that’s not Italy, that’s OTR.
You don't need much to live like that. A cool neighborhood, a pleasant evening and a good group of freinds, and you're pretty much set.
And you know what, a good hamburger wouldn't hurt.

Welcome, welcome to OTR. (
Pandaman is like our own personal greeter you know.)

Description: Cafe de Wheels
Description: Cafe de Wheels
Description: Cafe de Wheels


Does it get better than this? Can it get better than this?
Trick question, no, of course it can't.

Description: Cafe de Wheels
Description: Cafe de Wheels


The debate: the best burger in Cincinnati. OK, first thing, define best. What is best? If looked at from every single angle, the most delisious hamburger, in the best location and setup giving you the best story to tell, there's no way anyone comes close to Cafe de Wheels.
Description: OTR Summer Celebration
Description: Cafe de Wheels
Description: Cafe de Wheels


At this point, it's a good idea to stop pretending like you don't care about good burgers.
And check out
CityBeat's dining guide, we rave about Cafe de Wheels there too.[where: 45202]best place to learn how to live downtown cincinnati ohio the ethos of Cincinnati

1 wheels burger

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theboilover said...

I got the Tower of Power two days ago for lunch.....it ruled!

10:03 AM, May 28, 2010


 

Cincinnati Re-adventure

a second look at The Queen City

Café de Wheels

Description: http://farm3.static.flickr.com/2722/4371010653_d96a8bfde0.jpgWhat's that then?

Oh, that's just Café de Wheels, Cincinnati's mobile burger truck. Tonight, it
tweeted that it was at Fries Cafe, which is a hop, skip and a jump from Dan's place in Clifton. We walked less than a block, and suddenly it was as though there were a restaurant there that had never been there before.

Oh man do I love this truck. Between shutting the window to keep the cold out, the
@burgerbgood staff talked to me about their business-- the proprietor is from New York, where food carts are, as you might imagine, infinitely more abundant. I asked why they weren't parked at the CAC for the much-lauded Shepard Fairey opening, but apparently there is nowhere to (legally) park a food truck downtown. This is a serious shame, as there are corners of downtown Cincinnati that could sorely use some affordable, late-ish night fare.

Description: http://farm5.static.flickr.com/4004/4371011073_001632994c.jpg
Convenience is only half the fun, though-- Café de Wheels' food is fantab. I wanted a burger but the Truck Dude (should have asked for a name) recommended their Lenten fish special... man that was a good choice. Damn good fish sandwich. Dan had the crispy chicken and insists it was, in his words, yummy.

Description: http://farm3.static.flickr.com/2639/4371011451_7aacdc7980.jpg
Mobile food trucks might be my favorite use of Twitter. I love the idea of food that travels around and can be tracked online. Our paths will likely cross again, but if not, I plan on hunting down that dreamy burger truck.

Café de Wheels' website:
http://www.cafedewheels.com/
Café de Wheels on Twitter:
http://twitter.com/burgerbgood

Cafe de Wheels (Food Truck)

(513) 549-5246 begin_of_the_skype_highlighting              (513) 549-5246      end_of_the_skype_highlighting

Downtown
Mobile
Cincinnati, OH
www.cafedewheels.com

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Menu for Cafe de Wheels (Food Truck)

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breakfast

lunch

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Description: AsteriskView the menu

Burgers
Description: $Under $10 per entree

Special Features: Happy Hour, Delivery and Cash Only

Latest from Cafe de Wheels (Food Truck) on Twitter

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burgerBgood: my chef has been in a car accident. might be open later at the fashion show. hopeing he's ok, his car sure isn't. (5 hours ago )

Blog posts on Cafe de Wheels (Food Truck)

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Amateur Foodies Likes it
May 26, 2010 - I started biking to work this week (well, last Friday I made it 1/2 way before getting a flat tire and walking... 
full post | all Amateur Foodies reviews

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wine me, dine me Likes it
May 19, 2010 - Cafe de Wheels is the grandaddy of food trucks here in Cincinnati- it's probably the best-known and certainly... 
full post | all wine me, dine me reviews

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Cincinnati Bites Likes it
April 14, 2010 - The Cafe de Wheels truck is jet black with vibrant, orange lettering, typically appearing in parking lots near... 
full post | all Cincinnati Bites reviews

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get in mah belly Likes it
March 23, 2010 - ...it lives up to the hype. thus far i have tried their burger (big, flavorful, cooked to a perfect medium as... 
full post | all get in mah belly reviews

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Cincinnati Re-adventure Likes it
February 26, 2010 - What's that then? Oh, that's just Café de Wheels, Cincinnati's mobile burger truck. Tonight, it tweeted that it... 
full post | all Cincinnati Re-adventure reviews

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5chw4r7z Likes it
January 21, 2010 - OH OH OH, is this one of the best burgers I've ever eaten. From a truck? It could be. 
full post | all 5chw4r7z reviews

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Campbell's Scoop
January 14, 2010 - The burger was great–the meat was juicy and thick, the onion marmalade was delicious, the bun was big, soft... 
full post | all Campbell's Scoop reviews

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Cincinnati Nomerati
December 15, 2009 - Café de Wheels is indeed a big, black truck. Their first day of business was Monday, the 14th. We stopped by... 
full post | all Cincinnati Nomerati reviews

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UrbanCincy Likes it
December 11, 2009 - The trend of mobile food is nothing new, but it is still emerging in Cincinnati. Cafe de Wheels, the region’s... 
full post | all UrbanCincy reviews

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User reviews of Cafe de Wheels (Food Truck)

Share your opinion with the world. Add your review below.

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"Beautifully done and delicious" by eric dustman (1 review)
May 30, 2010 - Likes it - I absolutely love Cafe de Wheels. Arguably the best burger I have ever had in Cincinnati or elsewhere for that matter, and I am a fan of Zips. Whether to grab a burger early with the kids or a later night bite, the guys and gal do an incredible job. Each of us eats and eats and eats. The Northside, a grilled cheese with bacon or even a portabella alongside sweet potato fries or others with feta and honey, it all hits the spot. And, I can't wait to do it again. Yum!

Recommend this review - Shill

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"Excellent eats" by Ed (1 review)
May 21, 2010 - Likes it - Fantastic sandwiches - Cincy Cuban and Cuban Reuben are flavorful and interesting. Sweet potato fries are incredible - thinly sliced so that the edges are crispy, but the center is soft and sweet. Their food is very good and out of the ordinary, as well as being affordable. I just wish that they came near my office more often.

Recommend this review - Shill

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"Not Just Burgers" by Craig in Clifton (1 review)
May 11, 2010 - Likes it - My wife and I catch the truck at Fries on Jefferson. Burgers are great, but on Fridays they have a fish sandwich that we love. Cuban is also a great option. And fries and it's a great quick deal.

Recommend this review - Shill

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"AWESOME Burger" by Roth (25 reviews)
April 06, 2010 - Likes it - Fantastic, juicy, tasty, amazing burger! Second best burger in Cincinnati after Terry's (and hardly any wait!). Go get one!

Recommend this review - Shill

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"Great change for downtown lunch" by klee (8 reviews)
March 18, 2010 - Likes it - I went for a walk to get out of the office and stopped by the cafe de Wheels truck to see what it was all about. I was excited to try the food, and very happy I did. The burger was very good filled with flavor and toppings. I was happy to enjoy it with an order of sweet potato fries. Will be going back.

Recommend this review - Shill

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Description: Phonemobile review by Mike (1 review)
February 23, 2010 - Likes it - Trucks are the way to go for burgers. They make the best burger in the nati bar none. Cibans are fantastic too

Recommend this review - Shill

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Cafe de Wheels revs up gourmet food truck operation

Soapbox, 12/15/2009

Description: http://soapboxmedia.com/images/Development%20News%20Photos/Issue%2095/Cafe2.jpgThe trend of mobile food is nothing new, but its one that is still emerging in Cincinnati. That will change with Cafe de Wheels, the region's first independent food truck.

The brainchild of Tom Acito, and Chef Michael Katz,
Cafe de Wheels will initially focus on burgers, fries, and Cuban sandwiches.  The two entrepreneurs are looking forward to changing the way Cincinnatians enjoy their food. Asked about the decision to do a mobile restaurant versus a more traditional stand alone storefront, owner Tom Acito said there really was no choice at all.

From a cost perspective, Acito estimates that the start-up costs to open a traditional spot would run about $300,000 whereas the Cafe de Wheels truck was purchased and equipped for about $50,000. Another big benefit is mobility which allows the restaurant to move with the crowd and pick and choose when and how they invest their time.
Description: http://soapboxmedia.com/images/Development%20News%20Photos/Issue%2095/Cafe1.jpg
"We're pretty much just held to the same rules and regulations as a standard place without the associated costs of such an establishment," said Acito.

Cafe de Wheels benefits from minimal logistics involved with operating the food truck. Outside of the required food vendor's license, a peddler’s license, and tags for the truck, Acito and Katz say that not much ele was needed.

Cincinnatians can expect to see them popping up around town wherever the local police force will allow, including valid on-street parking spaces. According to Acito, in the heart of Downtown they are required to stay off the street and use private lots where they have reached agreements with owners.

The venture began when Acito put a help wanted ad on Craigslist and Katz was one of many people to respond. Acito said that Katz just understood more than most what he wanted to accomplish, and was really excited about the concept. Katz went through culinary school at Cincinnati State (then Cincinnati Technical College) and has worked in many kitchens around the city at various restaurants. 

While there are other mobile food trucks in the process of starting up around Cincinnati, Café de Wheels is the first of its kind in that there is no restaurant backing it. The plans are to use as many local suppliers as possible to outfit their pantry and fill the fridge including
Avril-Bleh Meats, Shadeau Breads, and even Dojo Gelato to accompany a warm fruit crisp dessert.

You can follow Cafe de Wheels on Twitter
@burgerBgood to stay up-to-date on their whereabouts, what they're serving and all the latest news surrounding the mobile food craze in Cincinnati.

Writer: Dave Rolfes
Photography Provided


 

The Things We Get

We at Taste Magazine Cincinnati receive all kinds of press releases each month - most of which are interesting but may not have a place within the pages of our publication. This blog is their home and where you have the opportunity to judge their value yourself.

 

Tuesday, March 2, 2010

Cincinnati's Café de Wheels

afé de Wheels and Segway® are teaming up to present delivery options for those burger-loving fanatics who can’t leave their office, or are preparing themselves for what is now being coined, in good faith, “burger coma.”

Segway® is located at 1150 Vine St. in Over-the-Rhine’s newest development, the Gateway Quarter, and will be scooting or balance walking their way to offices in the Over-the-Rhine and downtown areas, delivering fresh fries, burgers and Cubans. Truly a wheels on wheels experience…

At this time the delivery service will only be available on Thursdays, beginning 11 a.m. – 2 p.m. this Thursday, March 4, 2010. If demand presents itself in the form of copious burger orders, then it’s possible that the gods of beef and potatoes will consider opening the flood gates to additional days.

“Now that spring is approaching, Café de Wheels has a chance to show burger lovers that we truly are a mobile dining experience by being even more mobile…if that makes any sense at all,” comments Café de Wheels Owner Tom Acito.

Delivery charges will be a flat rate of $2 for any size order. Burger lovers can call (513) 549-5246 begin_of_the_skype_highlighting              (513) 549-5246      end_of_the_skype_highlighting, text (513) 560-6234 begin_of_the_skype_highlighting              (513) 560-6234      end_of_the_skype_highlighting or email (only applicable via the www.cafedewheels.com Web site, look for the **NEW Quick email Order button**) their orders.

ABOUT CAFÉ de WHEELS:
Café de Wheels is the creation of Tom Acito, a native New Yorker who moved to the Queen City from Los Angeles, California to continue to work as a commercial video editor. Café de Wheels food truck is Cincinnati’s first truly portable rolling café, serving mainstay pub eats from locally produced ingredients. You just never know where you will find Café de Wheels… Find them via www.cafedewheels.com or Twitter @burgerBgood

 


 

We Are What We Eat: A Look at Our Local Food Ecosystem

By: Sean Rhiney, 6/1/2010

Description: http://www.soapboxmedia.com/images/Features/Issue%20116/GardenSoapboxseries_520.jpg

Last week, Soapbox partnered with the UC Niehoff Urban Studio and the Urbanists to kick off the first edition of a four part speaker series designed to address urban sustainability issues.  Our first entrée?  Fittingly, food. 

We started off with a simple, basic premise - Homegrown food is good for you. But its value and power transcend basic nutrition. As urban cities experienced decline in the 20th century, access to fresh, local produce, and simply prepared food gave way to unhealthy fast food and corner markets with scant a vegetable in sight. We wanted to know what it takes to re-create a culture of fresh, healthy food. And how do we as urbanists help to ensure it's a sustainable enterprise? 


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To lead the discussion we invited some local thought leaders on food.  Thomas Acito, owner of Cafe de Wheels and member of the Cincinnati Food Truck Alliance, Joanne Drilling, the new executive chef at Murphin Ridge Inn, Matt Ewer, owner of  Farm Fresh Delivery, and Karen Kahle, Resource Development Director, Corporation for Findlay Market gathered to share their thoughts and answer our questions. Mary Stagaman, Associate Vice President, External Relations at the University of Cincinnati, served as our guide.

Stagaman began the discussion asking about the importance of a food ecosystem. Sounds complex, but a food eco-system isn't as contrived as it might sound.  Drilling said it could be the simplest, aggregate of things revolving around 'community.'

"A neighborhood where a whole bunch of different things are happening. Farmers growing, greenhouses, chef owned restaurants, wine bars, farmers markets and all the citizens who are eating there." 

Ewer said an ecosystem is all about access. "Systems that allow local food to get in the community to connect," he said. In Cincinnati's ecosystem, Ewers considers top soil "our greatest resource."  Ewer is the owner of Farm Fresh Delivery,
an online home delivery service that provides organic produce and natural groceries to its members. For a healthy ecosystem Ewer said, "it comes down to family farms." 
Description: http://www.soapboxmedia.com/images/Features/Issue%20116/Cafedewheels_520.jpg

Another important role in a food eco-system is the food consumer. Kahle, Resource Development Director of Findlay Market, grew up in Northwestern Ohio and was the granddaughter of farmers. She pointed out the food is more than just nutrition.

"We all eat and since it's something we all do, it brings people together and it's something we can all enjoy," Kahle said.

So how do we create that community in our urban neighborhoods?  Drilling, who trained with local celebrated chef Jean Robert de Cavel, and previously helmed the kitchens at
Lavomatic and Slims, is now decidedly out in the country as the new executive chef at a popular Adams County bed and breakfast, Murphin Ridge Inn.  However she said similar lessons about an urban food ecosystem can be learned from the small Amish community where Murphin Ridge is located.

Description: http://www.soapboxmedia.com/images/Features/Issue%20116/Joannedrilling_3.jpg"Murphin Ridge is in the middle of an Amish community called Unity. Their lifestyle lends itself to a really close community. We get great dairy products and eggs, every kind of vegetable and food imaginable. They're reinvesting in their community," she said.

Once we recognized our community components, all agreed that education of where our food comes from is an important part of understanding how we eat and what we eat.

Ewer remarked that there's an old adage, "Heat doesn't come from the furnace and food doesn't come from the grocery store," that exemplifies how little we all know about where our food comes from today. All agreed that getting your hands a little dirty or at least seeing a little dirt with your produce is important.

Acito, who grew up in New York, came about his appreciation for fresh produce somewhat organically.

"I was always used to bad food in the winter - it was hard to get produce. So I got into gardening and got into greenhouses.  I always enjoyed growing things," Acito said. That 'homegrown' education lent itself to a more simplified sense of food preparation for Acito. It didn't have to be complex, just fresh. 

Acito practices what he preaches, literally by bringing food back to urban inner city streets. His popular
Café de Wheels food truck was inspired by his time in Los Angeles working in the film industry.

"Food trucks were a large part of the culture I worked in. They were originally designed to feed cast and crew on location. I wanted a restaurant but it was out of my reach and a food truck wasn't. Now we do everything fresh, everything local. We shop a lot and often."


Description: http://www.soapboxmedia.com/images/Features/Issue%20116/FarmFresh_520.jpg

Creating an appreciation of food through education is one thing. Another part of the discussion is about access. So how do we bring farm fresh produce to urban communities? Greater Cincinnati hosts a handful of farmer's markets in addition to Findlay Market's routine hours. Kahle noted that five years ago Findlay had a farmers market one time a week with 17 growers. Now the market routinely works with 60 growers five days a week. Kahle says farmer's markets might be the greatest conduit for attracting better food consumers and the best way to improve the daily lives of urban dwellers.

"It's an extraordinary time for public markets. They're catalysts for affecting regional health and build community.  They also create opportunities for economic development."

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Furthering the thought of an interdependent ecosystem, Ewers said that the markets and family farms need consistent consumers to sustain themselves. Fresh, locally grown produce is not inexpensive, making it a challenging choice for local restaurants, who form a symbiotic relationship with local farms. "The farms won't be here without the restaurants," Ewer said.

The panel agreed that another important part of the ecosystem and the ability to bring farm fresh produce to urban communities is education.

"In the toughest neighborhoods there is no one organizing a farmers market so we have the problem where restaurants are important but we need to feed people good, sustainable food," according to Drilling.

Ewer agreed. "In our urban communities we've grown further and further away from organic food.  There is a disconnect." 

Kahle noted that last year only $1,500 subsidized dollars were spent at the Market, sending a clear signal that some  inner city residents were not spending their food dollars on fresh produce. Kahle said the Market created a new program called Snap Plus with funding from the P&G Foundation. Snap Plus provides incentives for lower income residents to shop in the market by matching five dollars for every five dollars spent.

"We have a two tiered system of food where folks of low income can only afford processed food and don't have the access and opportunity.  We hope to add to the nutrition and health to those who can't afford to buy local food," Kahle said.  "We're showing them how to cook, store and buy. We hope through the incentive that they'll realize it tastes better and makes them feel better."
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Acito said passing on information about how to cook fresh, local food is equally important.

"Teaching people how to cook is a great thing. I grew up in an Italian neighborhood and we made pizza, I never ate fast food. Most of the stuff sold in foodie stores chefs never use. It's a myth, you just need basics and you need to teach them how to use them. "

Part of the plan is
Findlay's Urban Garden at the corner of Elm and Liberty which not only provides fresh produce for the market, but teaches inner city residents the basics of growing and selling produce. And Kahle thinks there's even a more important lesson for the future.

"People have lost that connection between where their food comes from. The eco garden is doing a good job of teaching them about growing food and selling food. We have to be a partner with them. To the extent kids can be reconnected they'll be some of our future farmers and driving the changes in the infrastructure around us."